Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Point Blank

"Empower Your Vote, Know the Point Blank Truth!"

Product Design

News/Media

Tools Used

Tools Used

Tools Used

Tools Used

Project Duration

Project Duration

Project Duration

Project Duration

4 Week Sprint

Role

UX/UI Designer
(Team of Four)

Role

Role

Role

UX/UI Designer
(Team of Four)

Project Overview

Project Overview

Project Overview

Gen Z are values-based voters motivated by a protection and expansion of basic rights. However, less than half of young Americans plan to vote in 2024 - Harvard Poll

Opportunity

Opportunity

Provide an engaging platform that educates young voters about the political climate in 2024 in a way that motivates them to vote. The app should be designed to be informative, interactive, and easy to use, and it should aim to address the lack of engagement and knowledge among young voters about the political process.

Goal

Goal

How can we educate young voters in an engaging way about the political climate in 2024 to increase voter turnout?

Role & Responsibilities

Role & Responsibilities

Role & Responsibilities

Conducting User Interviews, Competitor Analysis, ideation mapping, medium-fidelity wire-framing, High Fidelity prototyping, usability testing, interaction design.

How do we remain unbiased, but focus on giving user's all the information?

How do we remain unbiased, but focus on giving user's all the information?

How do we remain unbiased, but focus on giving user's all the information?

Our goal was to prioritize factual information over partisan perspectives within political applications and news sources. To accomplish this, we rigorously examined our biases and deliberated on the inclusion of outlets with contrasting biases. It is imperative to rise above party affiliations in the pursuit of objective truth.

So we got to work…

So we got to work…

Our objective in the interviews was to pinpoint the main challenges faced by voters when engaging with political media sources, explore the capacity of online platforms to involve and rally potential voters, and ascertain the extent to which prospective voters lack crucial election information, including registration procedures, polling locations, and key dates.

Our objective in the interviews was to pinpoint the main challenges faced by voters when engaging with political media sources, explore the capacity of online platforms to involve and rally potential voters, and ascertain the extent to which prospective voters lack crucial election information, including registration procedures, polling locations, and key dates.

Conduct 4-5 interviews with individuals aged 19-43, spanning from Generation Z to millennials, to gain insights into the challenges this demographic faces when deciding to engage or abstain from voting, ensuring research neutrality towards political affiliations.

Conduct 4-5 interviews with individuals aged 19-43, spanning from Generation Z to millennials, to gain insights into the challenges this demographic faces when deciding to engage or abstain from voting, ensuring research neutrality towards political affiliations.

POLITICAL CONTENT

Identify the main pain points voters have while engaging in political media outlets.

NEWS OUTLETS

Define what role can online platforms play in engaging and mobilizing potential voters.

VOTER TURNOUT

To what extent are potential voters unaware of key election information.

POLITICAL CONTENT

Identify the main pain points voters have while engaging in political media outlets.

NEWS OUTLETS

Define what role can online platforms play in engaging and mobilizing potential voters.

VOTER TURNOUT

To what extent are potential voters unaware of key election information.

POLITICAL CONTENT

Identify the main pain points voters have while engaging in political media outlets.

NEWS OUTLETS

Define what role can online platforms play in engaging and mobilizing potential voters.

VOTER TURNOUT

To what extent are potential voters unaware of key election information.

We also performed a survey through Google Forms to gauge how our target audience consumed and felt about political media and the current state of affairs.

We also performed a survey through Google Forms to gauge how our target audience consumed and felt about political media and the current state of affairs.

We also performed a survey through Google Forms to gauge how our target audience consumed and felt about political media and the current state of affairs.

We used our data to start forming our assumptions

We used our data to start forming our assumptions

Using Affinity Diagramming we analyzed our qualitative data

Using Affinity Diagramming we analyzed our qualitative data

Upon analyzing Our data From our Participants, it is evident that our target demographic favors easily accessible, concise content that prioritizes factual information over partisan affiliations.

Upon analyzing Our data From our Participants, it is evident that our target demographic favors easily accessible, concise content that prioritizes factual information over partisan affiliations.

User Interview Key Findings

User Interview Key Findings

I use social media everyday

I use social media

everyday

Short form content is key

Instagram & Tiktok

Feel stressed wztching political media

Feel stressed watching political media

Feel stressed watching

political media

Gets really bothered

Doesn't like biased media

Roommate was

recommended

Wants more mediated content

Wants more

mediated content

Jargon can prevent comprehension

Replacement roommate

was lovely

Voting local has a huge impact

Voting local has a

huge impact

Agenda seen on ballot

Agenda seen on Ballot

Voting should be mandatory

Voting should be

mandatory

I like voting early

User Insight

User Insight

User Insight

User Insight

Before making additional assumptions we wanted to determine what are competitors were doing well and what we could improve on.

Before making additional assumptions we wanted to determine what are competitors were doing well and what we could improve on.

Before making additional assumptions we wanted to determine what are competitors were doing well and what we could improve on.

Several of our competitors have taken steps to address bias in their reporting, while others have incorporated gamification to increase user engagement with news content. Conversely, some competitors have overlooked the inclusion of local news entirely.

Several of our competitors have taken steps to address bias in their reporting, while others have incorporated gamification to increase user engagement with news content. Conversely, some competitors have overlooked the inclusion of local news entirely.

We then started the assumption making process

We then started the assumption making process

We then started the assumption making process

Based on our data we made assumptions to define our user and their goal.

Based on our data we made assumptions to define our user and their goal.

Based on our data we made assumptions to define our user and their goal.

We also used our findings to make some assumptions on our value proposition and problem statement. This helped us throughout our ideation phase to pinpoint our features and design decisions and keeping us grounded without going feature crazy.

We also used our findings to make some assumptions on our value proposition and problem statement. This helped us throughout our ideation phase to pinpoint our features and design decisions and keeping us grounded without going feature crazy.

We also used our findings to make some assumptions on our value proposition and problem statement. This helped us throughout our ideation phase to pinpoint our features and design decisions and keeping us grounded without going feature crazy.

Ideation

Ideation

We Used Rapid Brainstorming, 2x2 Prioritization Matrix to start

We Used Rapid Brainstorming, 2x2 Prioritization Matrix to start

With our assumptions in hand we began to use the "I Like, I Wish, What If" Method to begin mapping out our key features we wanted to design.

After dot voting and using a 2x2 Prioritization matrix we landed on five features.

After dot voting and using a 2x2 Prioritization matrix we landed on five features.

We aimed to enhance user engagement, provide rewards, and foster a sense of empowerment for users of "Point Blank." Additionally, our objective was to address previous challenges that participants may have encountered.

We aimed to enhance user engagement, provide rewards, and foster a sense of empowerment for users of "Point Blank." Additionally, our objective was to address previous challenges that participants may have encountered.

We aimed to enhance user engagement, provide rewards, and foster a sense of empowerment for users of "Point Blank." Additionally, our objective was to address previous challenges that participants may have encountered.

Identifying our flow…

Identifying our flow…

Identifying our flow…

We moved onto deciding what the users flow would be as well as the new information architecture of LCH.

We proceeded to determine the user flow for individuals initiating their journey toward political awareness.

We proceeded to determine the user flow for individuals initiating their journey toward political awareness.

We proceeded to determine the user flow for individuals initiating their journey toward political awareness.

We proceeded to determine the user flow for individuals initiating their journey toward political awareness.

We aimed for users to visit the home page and select a current article relevant to their local area. Ideally, this initial engagement would pique their interest in a particular political subject, prompting them to delve deeper and track updates on the topic in their personalized feed. Furthermore, we intended to offer users the opportunity to fill out a sample ballot for an upcoming primary election and receive a corresponding "reward."

We aimed for users to visit the home page and select a current article relevant to their local area. Ideally, this initial engagement would pique their interest in a particular political subject, prompting them to delve deeper and track updates on the topic in their personalized feed. Furthermore, we intended to offer users the opportunity to fill out a sample ballot for an upcoming primary election and receive a corresponding "reward."

Focusing on Low Fidelity Wireframes we started mapping out where and what our app would look like.

Focusing on Low Fidelity Wireframes we started mapping out where and what our app would look like.

We aimed to establish a central platform where users could access news content at local, national, and global levels. Users were given the flexibility to read or listen to articles and watch concise video segments referred to as "Bytes." Within articles, users could discern biases and look up unfamiliar terms. In the Education section, we intended to spotlight critical campaign themes and offer a user-friendly means of researching and comprehending the information. The user dashboard was designed for easy access to badges, sample ballots, and personal bias information.

We aimed to establish a central platform where users could access news content at local, national, and global levels. Users were given the flexibility to read or listen to articles and watch concise video segments referred to as "Bytes." Within articles, users could discern biases and look up unfamiliar terms. In the Education section, we intended to spotlight critical campaign themes and offer a user-friendly means of researching and comprehending the information. The user dashboard was designed for easy access to badges, sample ballots, and personal bias information.

To test or not to test…

To test or not to test…

To test or not to test…

We opted to conduct user testing on the low-fidelity wireframes primarily to validate the coherence and user-friendliness of our content and flow.

We opted to conduct user testing on the low-fidelity wireframes primarily to validate the coherence and user-friendliness of our content and flow.

We opted to conduct user testing on the low-fidelity wireframes primarily to validate the coherence and user-friendliness of our content and flow.

We also had a few other objectives in mind during our testing so we performed remote moderated testing on our mobile app and the objectives include:

We also had a few other objectives in mind during our testing so we performed remote moderated testing on our mobile app and the objectives include:

We also had a few other objectives in mind during our testing so we performed remote moderated testing on our mobile app and the objectives include:

Learn Your Bias

Users reviewed the article and voted on their stance on the proposed legislation. Upon completion, users reviewed their bias in their dashboard.

Follow A Topic

The article sparks interest in users, so they seek out more information in the Resource Tab and follow the topic. Users can view their followed topic in their News Feed.

Voting Prep

Users completed a sample ballot provided in the “Elections” widget in their dashboard. Upon completion, users were rewarded a badge found in their dashboard.

Our primary findings validated our initial assumptions regarding the lack of clarity in certain aspects of the app language for users.

Moreover, the feedback pertaining to the sizing hierarchy on the main page yielded intriguing insights. Conversely, the badge system received universal acclaim from users, who expressed a sense of accomplishment and validation through its implementation.

Our key findings included changes in our interaction design, copy, and adding an Auto-split feature on the budget tab

Many participants mentioned it would just be easier to go 50/50 with the roommate on household expenses.

Our primary findings validated our initial assumptions regarding the lack of clarity in certain aspects of the app language for users.

Moreover, the feedback pertaining to the sizing hierarchy on the main page yielded intriguing insights. Conversely, the badge system received universal acclaim from users, who expressed a sense of accomplishment and validation through its implementation.

Our key findings included changes in our interaction design, copy, and adding an Auto-split feature on the budget tab

Many participants mentioned it would just be easier to go 50/50 with the roommate on household expenses.

Our primary findings validated our initial assumptions regarding the lack of clarity in certain aspects of the app language for users.

Moreover, the feedback pertaining to the sizing hierarchy on the main page yielded intriguing insights. Conversely, the badge system received universal acclaim from users, who expressed a sense of accomplishment and validation through its implementation.

Our key findings included changes in our interaction design, copy, and adding an Auto-split feature on the budget tab

Many participants mentioned it would just be easier to go 50/50 with the roommate on household expenses.

Our primary findings validated our initial assumptions regarding the lack of clarity in certain aspects of the app language for users.

Moreover, the feedback pertaining to the sizing hierarchy on the main page yielded intriguing insights. Conversely, the badge system received universal acclaim from users, who expressed a sense of accomplishment and validation through its implementation.

Our key findings included changes in our interaction design, copy, and adding an Auto-split feature on the budget tab

Many participants mentioned it would just be easier to go 50/50 with the roommate on household expenses.

Moving forward we began finalizing our Mockups

Moving forward we began finalizing our Mockups

Moving forward we began finalizing our Mockups

We proceeded to collaborate on the design of our application, particularly focusing on appealing to a younger demographic.

We proceeded to collaborate on the design of our application, particularly focusing on appealing to a younger demographic.

We proceeded to collaborate on the design of our application, particularly focusing on appealing to a younger demographic.

We opted to conduct user testing on the low-fidelity wireframes primarily to validate the coherence and user-friendliness of our content and flow.

We opted to conduct user testing on the low-fidelity wireframes primarily to validate the coherence and user-friendliness of our content and flow.

How can we imbue the design with elements that appeal to Generation Z, making it both enjoyable, visually uncluttered, easily comprehensible, and captivating? Furthermore, how can we steer clear of fleeting trends, considering this demographic's inclination towards "Viral Moments"?

How can we imbue the design with elements that appeal to Generation Z, making it both enjoyable, visually uncluttered, easily comprehensible, and captivating? Furthermore, how can we steer clear of fleeting trends, considering this demographic's inclination towards "Viral Moments"?

How can we imbue the design with elements that appeal to Generation Z, making it both enjoyable, visually uncluttered, easily comprehensible, and captivating? Furthermore, how can we steer clear of fleeting trends, considering this demographic's inclination towards "Viral Moments"?

Style Tile

Style Tile

Style Tile

We have opted for a vibrant pastel color scheme infused with a monochromatic retro essence.

We have opted for a vibrant pastel color scheme infused with a monochromatic retro essence.

Leveraging our rubber hose illustrations as a cornerstone, we aim to strike a balance between contemporary design elements and a nostalgic retro ambiance that resonates with Generation Z, a demographic known for its penchant for emulation.

With our style guide as a reference, we proceeded to refine our wireframes, transitioning to the development of high-fidelity mockups intended for the ultimate delivery stage.

With our style guide as a reference, we proceeded to refine our wireframes, transitioning to the development of high-fidelity mockups intended for the ultimate delivery stage.

Based on authentic article headlines, we established the core content for our News Tab. Additionally, we developed The "jargon buster" feature, allowing users to access definitions by tapping on unfamiliar terms or concepts, presented through a modal interface. Furthermore, we implemented a bias dashboard enabling users to view the outcomes of various article surveys and their inclinations. Alongside this, we created a comprehensive sample ballot for users to reference at polling stations, supplemented by a completion badge upon finishing the process.

Based on authentic article headlines, we established the core content for our News Tab. Additionally, we developed The "jargon buster" feature, allowing users to access definitions by tapping on unfamiliar terms or concepts, presented through a modal interface. Furthermore, we implemented a bias dashboard enabling users to view the outcomes of various article surveys and their inclinations. Alongside this, we created a comprehensive sample ballot for users to reference at polling stations, supplemented by a completion badge upon finishing the process.

REVIEW THE NEWS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

RESOURCES

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECEIVE REWARDS

REVIEW THE NEWS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

RESOURCES

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECIEVE REWARDS

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECIEVE REWARDS

REVIEW THE NEWS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

RESOURCES

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECEIVE REWARDS

REVIEW THE NEWS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

RESOURCES

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECIEVE REWARDS

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECIEVE REWARDS

REVIEW THE NEWS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

RESOURCES

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECEIVE REWARDS

REVIEW THE NEWS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

RESOURCES

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECIEVE REWARDS

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECIEVE REWARDS

REVIEW THE NEWS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

RESOURCES

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECEIVE REWARDS

REVIEW THE NEWS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

LISTEN OR READ

DEFINE JARGON

IDENTIFY YOUR BIAS

RESOURCES

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

REVIEW CURRENT ISSUES

CHECK YOUR REPS

FOLLOW TOPICS ON FEED

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECIEVE REWARDS

VOTING PREP

COMPLETE SAMPLE BALLOT

ENABLE VOTING REMINDERS

RECIEVE REWARDS

With our first iteration of Point Blank complete we move onto next steps

With our first iteration of Point Blank complete we are pivoting onto next steps and team insights moving forward

With our first iteration of RUM8 complete we move onto next steps

We aim to implement certain future states during phase two:

We aim to implement certain future states during phase two:

With our first iteration of RUM8 complete we move onto next steps